The Vets · US mobile vet care
1 → 20+ cities
Took a mobile vet service from Miami alone to 20+ cities on Google and Meta, hitting 5–7× ROAS at peak. *cue happy dogs*
Independent media buyer · Tenerife
From the beach
to the summit.
I'm Lee. 15+ years and over $60 million in ad spend later, I know exactly where the money goes, and how to make it come back. Google, Meta, Microsoft, native, TikTok: I make them pay you back. Not in clicks. In customers.
I run paid ads that make money, not just clicks. Google, Meta, Microsoft, native & TikTok. 15+ years, $60M+ in ad spend.
Make my ads pay
Meet your media buyer
Hi, I'm Lee. Nice to meet you.
Brit. Moved to Tenerife in 1997 and never looked back. (Would you?) Spent ten years in-house at a marketing agency, climbing from “the SEM guy” to Chief Marketing Officer, running a team of media buyers and budgets that would make your accountant sweat. Went independent in 2020.
Now I run every campaign myself. No juniors learning on your dime. No account manager whose main skill is booking calls. Just me, your numbers, and a slightly unhealthy obsession with cost per acquisition.
3,555 m · above the clouds
Clicks are cute. Customers pay the bills. I build every campaign around the leads and sales your business actually needs, and I'll tell you straight when something isn't working. No waffle. No 40-page PDFs.
$60M+ad spend managed. Other people's money, treated like mine.
15+ yrsin the trenches
7 & 8-figecommerce stores scaled
EN · ESfluent in both. Also fluent in ROAS.
The channels
Five channels. One obsessive.
Google Ads
People are literally typing what you sell into Google right now. Let's make sure they find you, not the other guy.
Google AdsMeta Ads
Your next customers are scrolling as we speak. Let's give their thumb a reason to stop.
Meta AdsMicrosoft Ads
The search engine everyone forgets. Your competitors probably have, too. That's the point.
Microsoft AdsNative Ads
Ads that read like a story, on the news sites your customers already devour. Sneaky? A little. Effective? Very.
Native AdsTikTok Ads
Scroll-stopping videos judged on sales, not on likes from your mum.
TikTok AdsHow I work
How a campaign climbs.
Base · Understand
The boring-but-crucial bit
Your offer, your customers, your margins. I need to know what a lead is actually worth before I spend a cent of yours.
Ascent · Launch
Then we go
Right channels, sharp ads, and tracking that actually works. (You'd be amazed how often it doesn't.)
Summit · Grow
Pour fuel on the winners
Keep what makes money. Kill what doesn't. Scale what works. You get short, plain-English updates, not a report nobody reads.
Why work with me
You get me. Not an account manager.
- I run every campaign myself. No juniors. No hand-offs. No “let me check with the team”.
- Your ad accounts stay in your name. You own them. I just make them work harder.
- Reporting you'll actually read: what we spent, what it made, what's next.
- I do the whole thing: angles, ad copy, landing pages, tracking. The bits most buyers hand off are where the money's hiding.
- I'm in it for the long haul. My clients stick around for years, not months. (Must be the island charm.)
- Mostly US clients, plus the UK and Spain. English or Spanish, your call.
Marketers exaggerate. Spreadsheets don't.
Innerwell · US telehealth
+50% conversions
Grew Meta conversion volume by about 50% while keeping acquisition cost on target. On six-figure monthly budgets. No pressure.
Treexor · ecommerce, as CMO
$40k a day
As CMO, ran Meta for 12+ Shopify fashion brands at up to $40,000 a day, and scaled stores to seven figures. One past eight.
Running your own ads and quietly suspecting they're on fire? I'll audit them and show you exactly where the money's leaking.
Get an audit3,715 m · the next peak
Your next peak starts here.
Tell me about your business. I read every message myself and reply within one working day. Usually faster, unless the waves are really good.
Prefer good old email? contact@canaryads.com
