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Google Ads · catch them mid-search
They're searching. Be the answer.
Every day, people type exactly what you sell into Google. They either find you, or they find the other guy. I build campaigns that grab those searches and turn them into enquiries and sales, not just very expensive clicks.
01 · What I do
What I actually do.
- 01
Search campaigns
Built around the words your customers really use (spoiler: rarely the ones in your brochure). I check search terms constantly and block the junk, so you stop paying for “free” and “jobs”.
- 02
Shopping & Performance Max
For ecommerce, the product feed is the campaign. I get titles, prices and stock right, then judge every product on margin, not vanity revenue.
- 03
YouTube & display
For when your offer needs showing, not just telling. Measured for that job, not by last click alone.
- 04
Budget & targeting
Start tight, prove it, then scale what works. Revolutionary, I know.
Experience. 15+ years on Google Ads, including six-figure monthly budgets for US healthcare and home-services brands, across Search, Shopping, Performance Max, Demand Gen and YouTube.
02 · Your goal
Built to make money.
Lead generation
Each service gets its own campaign and its own landing page. And I ask what happened to the leads, because cheap leads that never buy are just expensive noise.
Ecommerce
Product data, margins and cost per sale, all talking to each other. New customers tracked separately from people already searching your brand, so nobody takes credit they didn't earn.
03 · How I measure it
We agree what “winning” means before launch. Then it's spend, cost per qualified lead or sale, and revenue. Your ad spend goes straight to Google; my fee is separate. No funny business.
04 · Common questions
Questions? Answers.
Do I need every Google campaign type?
Nope. That's how budgets go to die. A focused Search or Shopping campaign is usually the right start, and we add more when the numbers say so.
Can you fix my existing account?
Probably. I'll go through the structure, search terms and tracking first, then keep what works and quietly retire what doesn't.
What budget do I need?
Depends on your market and what a customer's worth to you. Tell me those, and I'll give you a straight answer, not a “starting from” sales pitch.
Fancy another channel?
Ready to be the answer?
I read every message myself and reply within one working day.
Make my ads pay