Home / TikTok Ads
TikTok · creative that earns attention
Go viral? Nah. Go profitable.
On TikTok the video does most of the selling. I help turn a clear idea into ads made for the feed, then judge them on the leads and sales they bring, not on views your nephew would be impressed by.
01 · What I do
What I actually do.
- 01
Video made for the feed
A killer first second, a real demonstration, a clear next step. Not a TV ad awkwardly squashed into portrait. I test hooks and angles, not button colours.
- 02
Spark Ads
With permission, I can put budget behind posts that already work, yours or a creator's, so they keep that natural feel people trust.
- 03
A journey that matches the video
Whatever the video promises, the next page delivers. On mobile. Fast.
- 04
Structured tests
Every test has a question to answer and a realistic budget. Winners get scaled. New creative is lined up before the old winner gets tired.
Experience. Full honesty: TikTok is a newer channel for me than Google or Meta. What carries over is years of creative and offer testing at serious scale, including Meta at up to $40,000 a day.
02 · Your goal
Built to make money.
Lead generation
Explain who it's for and what happens after they enquire, then check the conversations that follow are actually worth having.
Ecommerce
Show the product in action, kill the obvious objections fast, and send viewers to a focused mobile shop page.
03 · How I measure it
Views and likes explain behaviour. They don't pay the bills. I track enquiries and purchases, and check them against your own records.
04 · Common questions
Questions? Answers.
Do I need a big TikTok following?
Nope. Paid campaigns don't care about followers. A relevant offer, decent videos and a clear destination matter far more.
Can you promote creator content?
Yes, with the creator's authorisation and agreed usage rights. Nobody wants that email.
Is TikTok right for every business?
No, and anyone who says otherwise is selling a course. It works when your offer can be shown in a short video and you can keep making new ones. I'll tell you honestly before you spend.
Fancy another channel?
Ready to be worth watching?
I read every message myself and reply within one working day.
Make my ads pay