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Paid media consulting
Your ads. A brutally honest second opinion.
Running your own campaigns? Love that for you. But if you've got a nagging feeling some of that budget is quietly going up in smoke, let someone who's managed $60M+ in ad spend take a proper look.
01 · What we can look at
Where the money hides.
- 01
Marketing strategy
Which channels actually fit your offer, customers and budget, and how the journey from ad to sale should work. (Spoiler: probably not “all of them”.)
- 02
Competitor research
What your customers see from the alternatives: their messages, offers and ads. Then where you can be different, and better.
- 03
Full ad account audit
Structure, targeting, creative, landing pages and tracking, all checked together, with fixes ranked by impact and effort. The juicy stuff first.
- 04
Scaling plan
What's really holding growth back (demand, budget split, creative, conversion rate or margins) and a testing plan to get past it. “Just spend more” is not a strategy.
02 · How it works
Three steps. Zero fluff.
Step 1
A short call
We talk business, goals and accounts. Scope and price agreed right there, before any work starts. No surprise invoices.
Step 2
The audit
Structure, targeting, keywords and search terms, creative, landing pages and conversion tracking, across the platforms you use. Every nook. Every cranny.
Step 3
Report and walkthrough
A written report and a call to walk you through it: what's working, what's wasting money, and a prioritised to-do list.
You leave knowing exactly what to fix and in what order. Want me to handle it from there? We can talk about that too. No hard sell. Promise.
Got a nagging question?
Tell me which channels you use, what you've tried and where you're stuck. I'll tell you what I'd do.
Book an audit call