Home / Microsoft Ads
Search beyond Google · the forgotten engine
The search engine your competitors forgot.
Plenty of people still search on Bing and Microsoft's network: office laptops, default browsers, people who've never changed a setting in their lives. Most advertisers ignore them. I'd rather you didn't.
01 · What I do
What I actually do.
- 01
Intent-led search
Keywords grouped around what people actually need, pointed at the right landing pages, with search terms reviewed and the junk blocked.
- 02
Shopping for ecommerce
Products from a well-kept feed, judged by product and category, with margin and stock in mind, not just revenue.
- 03
A careful Google import
Yes, Microsoft can copy your Google campaigns in one click. No, you shouldn't just press the button and walk away. Settings, budgets and tracking all need checking.
- 04
Tracking from day one
UET tag and conversion goals set up and tested before a cent is spent. Flying blind is for pigeons.
Experience. I've run six figures a month on Microsoft Ads alone, and used it alongside Google for more than a decade. It's not the glamorous channel, which is exactly why it's worth a look.
02 · Your goal
Built to make money.
Lead generation
Service searches in the areas you cover, tied back to real sales where possible. Leads that never buy don't count.
Ecommerce
A test of extra demand for your products, judged on purchase value and cost per sale.
03 · How I measure it
Same definitions as your other channels, so you're comparing apples with apples. Cheaper clicks aren't guaranteed, and they only matter if they turn into money.
04 · Common questions
Questions? Answers.
Should I run it alongside Google?
If there's search demand in your market and enough budget to learn, it's well worth a test. If not, I'll say so.
Can my Google campaigns be imported?
Yes, and then they need a proper once-over. The platforms aren't twins. More like cousins who don't talk much.
Is it only for lead generation?
Nope. Search and Shopping work for ecommerce too.
Fancy another channel?
Ready to find your forgotten customers?
I read every message myself and reply within one working day.
Make my ads pay