Home / Meta Ads
Facebook & Instagram · stop the scroll
Stop the scroll. Start the sales.
Nobody opens Instagram looking for you. That's the challenge, and the opportunity. Good Meta ads give people a reason to stop, care and act. Bad ones just make Zuckerberg richer. I build the good kind.
01 · What I do
What I actually do.
- 01
Creative that sells the offer
Images, video and carousels that say what you sell, why it matters and what to do next, in about 1.5 seconds. Built for Feed, Stories and Reels, not resized as an afterthought.
- 02
Audience strategy
Start with who you actually serve, then let the data do the heavy lifting. Over-targeting is the fastest way to strangle a campaign before it learns anything.
- 03
New faces & returning visitors
Introduce you to strangers, then give the curious ones a reason to come back, with a message that matches how well they already know you.
- 04
Never-ending creative testing
Every test is designed to teach us something. Tired ads get replaced. Ideas that keep winning get more budget. Simple.
Experience. Meta at up to $40,000 a day across a portfolio of 12+ Shopify fashion brands, and six-figure monthly budgets for US healthcare and home-services brands.
02 · Your goal
Built to make money.
Lead generation
Website form or Meta lead form, whichever suits how you sell, with qualifying questions so you're not calling tyre-kickers all day. I judge campaigns on leads that become customers, not on a pretty cost-per-lead.
Ecommerce
Product-led creative and catalogue ads where they fit, judged on purchase value and how many genuinely new customers you're getting.
03 · How I measure it
Tracking that works, first. Then I check Meta's numbers against your shop or CRM, because Meta marking its own homework is… optimistic.
04 · Common questions
Questions? Answers.
Is this just boosting posts?
Ha. No. Boosting has its place (it's a small place). Ads Manager gives real control over objectives, audiences, creative and measurement.
Do I need video?
It helps, but a great message in a still image beats a boring video every time. I'll work with what you've got and tell you where new creative is worth it.
Can I target exactly the people who'll buy?
If anyone promises that, run. Targeting guides delivery. Your offer, creative and landing page decide whether people actually buy.
Fancy another channel?
Ready to stop the scroll?
I read every message myself and reply within one working day.
Make my ads pay